The lifecycle flagship product. End-to-end lifecycle rebuild across Behavioural Decision Audit, Customer Journey Blueprint, automation build, integrated content, and measurement. Delivered as one coordinated engagement over six to eight months, capacity-limited to two concurrent.
End-to-end lifecycle transformation as one coordinated engagement. Five components combined and sequenced deliberately.
Behavioural Decision Audit. Month one. The upstream evidence layer. Every subsequent decision downstream operates against these findings.
Customer Journey Blueprint. Months two and three. Translates audit findings into the specific journey design the automation will deliver against. Stage architecture, decision moments, content requirements, measurement rhythm.
Full automation build. Months three to six. HubSpot (or equivalent) build against the Blueprint. Journey orchestration, workflow logic, data architecture, integration with adjacent commercial systems. Progressive profiling architecture built in from the start.
Integrated content production. Months three to six, in parallel with automation build. Content assets produced against Blueprint requirements. Sales collateral, lifecycle email sequences, landing pages, in-journey assets. All to v6 institutional standard through ContentLabs coordination with CreativeLabs on visual production.
Measurement architecture. Months six to eight. Engagement analytics dashboard built. Lifecycle metrics defined and instrumented. Handoff and ongoing support arrangements set.
Audit and Blueprint. Anchors every subsequent lab's work in evidence-defensible foundations.
Owns the transformation delivery. Automation build, journey orchestration, engagement analytics.
Integrated content production. Sales collateral, lifecycle sequences, in-journey assets.
Visual production supporting content and asset delivery. Design system consistency across all assets.
Month 1: Audit. Behavioural Decision Audit runs. Foundational evidence layer.
Months 2 to 3: Blueprint. Customer Journey Blueprint translates audit into specific journey design. Automation platform selected or existing platform reviewed. Content requirements specified.
Months 3 to 6: Build. Automation build and integrated content production run in parallel. Weekly operational rhythm across the CLG delivery team and named client stakeholders. Iterative build with structured checkpoints against Blueprint requirements.
Months 6 to 7: Launch. Progressive launch of journey components. Measurement instrumentation goes live. Early-cycle iteration against real engagement data.
Month 8: Handoff. Final measurement architecture handoff. Ongoing operational support arrangements confirmed. Optional transition into HubSpot Managed retainer for ongoing operational discipline.
The programme rebuilds the lifecycle end-to-end rather than optimising the existing lifecycle piecewise. This is a deliberate scope choice. Piecewise optimisation on top of a lifecycle designed against assumed rather than evidenced buyer reality produces diminishing returns; the transformation rebuilds against the evidence.
Clients typically report three categories of return. Conversion lift at specific journey decision moments the audit identified. Sustained engagement improvement from journey design that fits actual buyer progression. Operational efficiency from the coordinated automation and content production replacing fragmented multi-provider delivery.
The programme is capacity-limited by design. Two concurrent engagements is the maximum the delivery infrastructure supports. Waiting list operated for onboarding when capacity is full.
Financial Services (B2B). Where the lifecycle is Consumer-Duty adjacent and evidence-defensible customer outcome documentation matters materially, the audit-anchored approach fits particularly well.
B2B Tech & SaaS. Technology firms with substantial existing customer bases where lifecycle-driven expansion and retention economics dominate the commercial model.
Professional Services. Firms with substantial client-base lifecycle economics where the journey design is materially different from B2C or B2B tech patterns and rewards specialist audit work.
The standalone audit for organisations wanting the evidence layer before committing to the full transformation.
The pre-transformation diagnostic that supports the investment case for the full programme.
The B2B pipeline counterpart. Where outbound rather than lifecycle is the primary commercial pressure.
Thirty minutes on a discovery call. Structured against your specific commercial pressure. No obligation past the call itself.
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