InsightLabs designs and operates the customer research, market research, behavioural insight, and survey programmes that make evidence-based decisions actually evidence-based.
InsightLabs delivers the research and evidence that upstream decisions require. Customer research reveals how existing customers experience the brand and what shapes their commercial value. Market research reveals category dynamics, competitive movement, and buyer segment evolution. Behavioural Insight applies behavioural science to specific commercial questions. Survey Programmes produce the proprietary research that feeds PR, thought leadership, and internal decision-making. Delivered through CLG's own panel and research capability, with a specialist behavioural science partner (referenced under Behavioural Insight) for applied behavioural work.
Qualitative and quantitative research into existing customer behaviour, perception, and value drivers. Where the organisation understands its actual customers rather than the ones it thinks it has.
Explore customer research →Category dynamics, competitive movement, buyer segment evolution, and category-shift analysis. Where strategic decisions get the market evidence they require.
Explore market research →Applied behavioural research supporting decision-architecture design. Buyer journey mapping, decision friction analysis, and behavioural drivers analysis. Delivered with the specialist behavioural science partner architecture.
Explore behavioural insight →Structured survey programmes producing proprietary research for PR, thought leadership, sales enablement, and internal decision-making, delivered as a CLG research capability.
Explore survey programmes →The single largest weakness in most agency-supplied research is that it is not really research; it is agency perspective supplemented with a small sample and presented as evidence. InsightLabs is designed to close that gap. Customer research uses defensible sampling, appropriate methodology, and quantitative sample sizes where the question requires them. Market research draws on category data, competitor analysis, and buyer sample research. Behavioural insight applies published behavioural science methodology rather than adapted marketing rules of thumb. Survey programmes use panel infrastructure that produces samples journalists and executives will actually trust.
Delivery consolidates panel infrastructure, research-backed content, and survey-driven PR as a CLG research capability, with a specialist behavioural science partner for the applied behavioural work. Coordination with DecisionLabs is close: most InsightLabs research is commissioned to inform DecisionLabs strategic engagements (Behavioural Decision Audit, Customer Journey Blueprint, Advantageous Positioning).
In B2B, InsightLabs typically produces buyer research that reveals how the actual buying committee decides. Interview-based customer research surfaces stakeholder-specific decision drivers. Quantitative buyer research (through category-specific research programmes and defensible B2B panels) produces the sample sizes that survive enterprise-sales scrutiny. Behavioural insight reveals the specific decision friction points that shape enterprise purchase behaviour.
Delivery integrates with DecisionLabs (which frequently commissions the research to anchor strategic engagements) and SalesLabs (which uses the research to inform outbound targeting and enablement content). Coordination with ContentLabs supports the thought leadership content that survey-backed research produces.
For consumer brands, InsightLabs typically produces the consumer research that supports PR programmes, category commentary, and strategic decisions. Survey research produces the proprietary consumer evidence that anchors research-backed PR (which typically outperforms product-announcement PR by significant margins in consumer categories).
Behavioural insight for consumer brands typically supports LifecycleLabs journey design (understanding what drives consumer engagement, retention, and expansion behavioural patterns) and DecisionLabs Advantageous Positioning (understanding the category perception context the brand needs to operate against).
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