Contact Labs Group is the commercial agency where twelve specialist labs operate under one integrated capability. Anchored by DecisionLabs and the applied behavioural methodology. Delivered against outcomes rather than activity.
CLG delivers commercial agency work across twelve specialist labs organised into three themes. Marketing Science covers acquisition, amplification, data, and research. Contact Craft covers sales, service, lifecycle, and content. Strategic Foundations covers decision architecture, standards, applied AI, and creative expression.
Every commercial engagement is anchored by DecisionLabs and the applied behavioural methodology. The Behavioural Decision Audit runs upstream of executional programmes to make sure activity is targeted against actual buyer decisions rather than assumed ones. From there, the executional labs (Search, Sales, Service, Lifecycle, Content, PR, Creative, and the rest) deliver against defined commercial outcomes.
Every commercial engagement operates under the DIRECT framework, which CLG licenses from Direct Intelligence. Applied across the twelve labs, it keeps targeting, messaging, and journey design anchored to how buyers actually decide.
SalesLabs' anchor B2B product. Behavioural Decision Audit routes into a coordinated outbound programme combining sequencer, LinkedIn, telemarketing, and audience data. Priced against pipeline outcomes.
Explore integrated programmes →LifecycleLabs' second anchor. Six to eight months. Two concurrent engagements maximum. End-to-end lifecycle rebuild across audit, blueprint, automation, content, and measurement.
Explore Lifecycle Transformation →Book a discovery call. Thirty minutes gives us both a clear view of whether this is a fit.
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