SearchLabs designs and operates SEO, paid search, local search, and AI search programmes. Where buyers now look, and where they will look next.
SearchLabs covers four related search disciplines. Traditional organic SEO. Paid search across Google Ads and Microsoft Ads. Local search across Google Business Profile and category-specific platforms. And AI search, which is now a distinct discipline as buyer behaviour shifts toward LLM-first research through ChatGPT, Perplexity, Gemini, Google AI Overviews, and category-specific AI answer engines. All four are delivered under an integrated architecture, so the strategy is consistent and the measurement is consolidated.
Technical SEO, on-page SEO, and content SEO for organic visibility that compounds over time. Delivered through the specialist SEO partner architecture.
Explore SEO →Google Ads, Microsoft Ads, and paid shopping. Campaign architecture, keyword strategy, bid management, and conversion optimisation.
Explore paid search →Google Business Profile optimisation, local pack visibility, citation management, and category-specific local platforms. Where the search is geographic first.
Explore local →Presence and prominence inside ChatGPT, Perplexity, Google AI Overviews, Gemini, and Grok. The fastest-growing search discipline, and the least understood.
Explore AI search →Search remains the highest-intent channel available to most organisations. A buyer typing a query into Google, Perplexity, ChatGPT, or Google Maps has already declared what they want and where they are in the decision. SearchLabs is designed against that reality: presence in the right search moments, on the right platforms, with the right content, produces measurable commercial impact in ways broadcast channels rarely match.
The search landscape has fragmented substantially since 2023. Google is no longer the single channel; AI answer engines now capture a meaningful share of top-of-funnel research. Local pack visibility is now often the dominant path to purchase in service categories. Paid search has become more expensive and more automated, requiring more careful bid architecture. SEO now requires content quality that survives AI Overview compression. SearchLabs treats these as one integrated architecture rather than four separate programmes.
Delivery combines the CLG search team with a specialist SEO partner architecture that brings the technical depth categorical SEO now requires. Measurement runs through the client's own analytics stack, extended where needed for AI search visibility measurement, which most existing analytics platforms do not yet cover comprehensively.
The B2B search landscape has shifted materially. Enterprise buyers now conduct meaningful shares of vendor research inside AI answer engines before ever reaching a Google SERP. Category consideration frequently happens inside ChatGPT and Perplexity, where the brand's presence, framing, and citation-worthiness determine whether it makes the shortlist. SEO investment that ignores AI search visibility now leaves substantial pipeline unaddressed.
At the same time, traditional B2B SEO remains commercially significant. Category-defining search terms, product-comparison queries, and buying-committee-specific research all still route through Google. Paid search remains the dominant channel for competitive high-intent terms where the CPC is justified by deal size. Local search matters for B2B suppliers with regional service delivery.
Delivery integrates with ContentLabs (for the thought leadership content that AI answer engines cite), StandardsLabs (for the certification content that answers procurement queries in AI search), and SalesLabs (for the pipeline integration that translates search into commercial outcomes).
For consumer brands, the search landscape has been reshaped by three simultaneous shifts. Google AI Overviews now sit above the traditional organic results for most consumer queries, absorbing the click-through that used to reach the top-ranked organic result. Local pack visibility for service categories has become the dominant path to consideration. Paid search remains critical for high-intent purchase moments where category CPCs are viable.
SearchLabs designs the consumer search architecture that responds to this fragmentation. SEO is designed to produce the citation-worthy content that AI Overviews reference (which is now the operative goal of consumer SEO, not organic rank alone). Local search programmes target the specific geographic moments where consumer intent is highest. Paid search is architected against the specific purchase moments where the CPC economics work.
Delivery integrates with ContentLabs (for the content architecture that supports SEO), LifecycleLabs (for post-search journey design), and CreativeLabs (for the design system that carries brand consistency across search touchpoints). For consumer brands running the Lifecycle Transformation Programme, search is delivered as part of the integrated programme rather than as a separate engagement.
Book a discovery call to scope the search work against your commercial context.
Book a discovery call