SalesLabs designs and operates the B2B sales programmes that convert buyer intent into commercial revenue. Pipeline, outbound, win-back, and integrated ABM. Anchored by the Behavioural Decision Audit.
SalesLabs is where the CLG commercial architecture becomes revenue. Every outbound programme starts with the Behavioural Decision Audit, so outreach targets the right accounts, at the right decision moments, with the right message. Delivery combines the CLG in-house telemarketing team, the Salesforge and Mailforge sequencer stack, LinkedIn outreach through Mirror Profiles, and B2B audience data.
Pipeline design, sales enablement, deal-stage discipline, and forecast integrity. The infrastructure that makes outbound and integrated programmes convert.
Explore pipeline →Reactivation programmes for lapsed customers, closed-lost opportunities, and dormant accounts. Where recovery costs are meaningfully lower than net-new acquisition.
Explore win-back →Human-led outbound calling programmes for high-value B2B pipeline. Delivered by the CLG in-house telemarketing team, integrated with sequencer and social outreach.
Explore outbound →Fully-integrated outbound programmes combining email sequencer, LinkedIn outreach, telemarketing, and data enrichment. The CLG anchor product for B2B pipeline generation.
Explore integrated →SalesLabs is designed to convert commercial intent into revenue at meaningful scale. The lab covers pipeline architecture, outbound programmes, and win-back for both existing accounts and closed-lost opportunities. Every commercial engagement in the lab is anchored by the Behavioural Decision Audit delivered through DecisionLabs, so outbound activity targets the decisions and stakeholders that matter, not the ones the client team has habitually pursued.
Delivery consolidates the sequencer stack (Salesforge, Mailforge, Primeforge), the LinkedIn outreach infrastructure (Mirror Profiles), the B2B audience data, and the in-house telemarketing team into a single integrated architecture. This consolidation is where SalesLabs differs from most sales agency delivery: outbound is not four fragmented channel programmes stitched together, but a single unified programme measured against pipeline and revenue outcomes.
SalesLabs is a primarily B2B lab. Every sub-service is optimised for the specific dynamics of B2B commercial engagement: buying committees rather than individual buyers, long consideration cycles, procurement-heavy close processes, high average deal size, and the need for a coordinated multi-channel outreach architecture rather than any single channel operating alone.
The CLG Integrated Programme is the flagship B2B product: the Behavioural Decision Audit routes into a coordinated outbound programme combining email sequencer, LinkedIn outreach, targeted telemarketing, and audience-data enrichment. Priced against pipeline outcomes, not activity metrics. Delivered over an initial three-month build then continued as ongoing monthly programme against agreed pipeline targets.
B2C sales activity is not a primary SalesLabs delivery area. Consumer sales conversion is largely a lifecycle discipline, delivered through LifecycleLabs (marketing automation, customer journeys) with pipeline integration handled through Sales Pipeline Automation under LifecycleLabs Marketing Automation.
Where B2C brands need consumer sales support, SalesLabs delivers through the Integrated Programme structure with LifecycleLabs handling the lifecycle side. Coordination with StandardsLabs ensures consumer regulatory readiness is maintained throughout.
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