Contact Labs Group operates twelve specialist labs organised across three commercial themes. Marketing Science covers the acquisition and amplification labs. Contact Craft covers the conversion, engagement, and retention labs. Strategic Foundations covers the strategy, standards, AI, and creative labs.
Marketing Science covers the four labs whose primary application is acquisition, market visibility, and evidence-generation. Search capture, data enrichment, PR amplification, and research revelation.
SEO, paid search, local, AI search. Where buyers now look, and where they will look next.
Modelling, penetration, audiences, architecture. Where data actually informs commercial decisions.
Press distribution, journalist outreach, media placement, reputation management.
Customer research, market research, behavioural insight, surveys.
Contact Craft covers the four labs whose primary application is commercial engagement with prospects and customers. Sales conversion, service retention, lifecycle engagement, and content publication.
Pipeline, outbound, win-back, integrated programmes. Home of the B2B anchor product.
Operations, retention, complaints, Voice of Customer. Where retention is earned or lost.
Customer journeys, marketing automation, social, engagement analytics. Home of the Lifecycle Transformation flagship.
Owned media, thought leadership, sales collateral, research-backed content.
Strategic Foundations covers the four labs whose primary application is strategic and infrastructural. Decision architecture, standards evidence, applied AI, and creative expression.
Behavioural audit, growth architecture, positioning, acquisition strategy. Anchors every other lab.
ISO certification, cyber security, EU regulatory readiness, consumer regulatory readiness.
AI strategy, integration, systems, governance. Applied AI without the hype.
Brand identity, digital design, web, campaigns. Design that carries argument.
Book a discovery call to scope the specific labs and programmes that fit your commercial pressure.
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