For organisations planning substantial commercial investment. Combines the Behavioural Decision Audit with quantified market-sizing, penetration modelling, and audience validation. Produces the integrated evidence base transformation decisions get made against.
Three integrated evidence layers. Each layer is defensible on its own; combined, they produce the integrated view transformation decisions are made against.
Behavioural Decision Audit (as scoped in the standalone engagement). Committee composition, behavioural drivers, friction map, decision moments. Applied to the specific commercial questions the transformation is planned against.
Quantified market and penetration analysis. Total addressable market sized against defensible methodology. Current penetration analysed. Growth opportunity quantified with sensitivity ranges. Delivered through DataLabs modelling with named data sources.
Audience validation and segmentation. The target audience defined against behavioural and firmographic criteria. Segments modelled by value, propensity, and accessibility. Prospect universe sized. B2B audience infrastructure sourced and validated where applicable.
Behavioural audit component. Anchors the diagnostic in evidence-defensible buyer understanding.
Market sizing, penetration analysis, audience validation, prospect universe sizing.
Buyer interview infrastructure, quantitative validation panel where required, category research.
Weeks 1 to 2: Joint scoping and data acquisition. Scoping working sessions across all three evidence streams. Client data assembled. External data sources procured.
Weeks 3 to 6: Parallel evidence work. Behavioural audit runs in parallel with market and penetration modelling and audience validation. Coordinated weekly checkpoint against emerging findings.
Weeks 7 to 8: Integration. The three streams integrated into one diagnostic document. Cross-stream findings reconciled. Sensitivity analysis completed.
Weeks 9 to 10: Application and handoff. Final diagnostic document delivered. Working session with named executive stakeholders to translate findings into transformation planning. Optional handoff into Lifecycle Transformation Programme or Integrated Outbound Programme.
The diagnostic produces the evidence base that transformation investment decisions get made against. Instead of making the transformation case from broad assumption, the case is anchored in quantified market opportunity, validated audience economics, and behavioural evidence.
The diagnostic frequently changes the shape of the transformation itself. Where the pre-diagnostic view was pointed at one buyer segment, the diagnostic sometimes points at a different segment where the evidence is stronger. Where the pre-diagnostic view assumed one buyer journey, the diagnostic sometimes reveals a materially different journey. The diagnostic is deliberately positioned upstream of transformation commitment so these findings can shape the plan rather than surface after commitment.
B2B Tech & SaaS. The diagnostic package fits technology firms planning substantial go-to-market investment or evaluating category expansion. Highest current demand of the four priority sectors.
Financial Services (B2B). B2B financial services firms considering product expansion or category entry benefit from the integrated market, audience, and behavioural evidence layer.
Cyber Security & Defence. Suppliers planning substantial commercial investment against specific procurement pipelines benefit from the market sizing and audience validation work in particular.
Professional Services. Firms planning practice-area expansion or category repositioning benefit from the diagnostic's ability to size opportunity and validate audience before commitment.
The standalone audit engagement. Lower investment for the behavioural evidence layer without market modelling.
The full six-to-eight-month lifecycle rebuild that the diagnostic evidence base is often used to plan.
B2B pipeline programme built on the diagnostic's audience and behavioural findings.
Thirty minutes on a discovery call. Structured against your specific commercial pressure. No obligation past the call itself.
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