The B2B pipeline anchor product. Behavioural Decision Audit runs upstream. Coordinated outbound stack downstream combines sequencer, LinkedIn, in-house telemarketing, and audience data into one programme priced against pipeline outcomes rather than activity metrics.
An integrated outbound programme, not five separate providers. Four components combined into one coordinated engagement.
Behavioural Decision Audit anchor. Runs in month one. Produces the buying committee map, behavioural drivers, and operative decision moments the outbound programme targets against. Without this upstream anchor, outbound targets assumed rather than evidenced buyer reality.
Sequencer stack. Salesforge and Mailforge orchestrated against the audit-defined stakeholder targets. Message architecture built to the behavioural drivers the audit identifies. Deliverability infrastructure and sender-domain warming managed operationally.
LinkedIn infrastructure. Mirror Profiles LinkedIn accounts operating in coordination with the sequencer programme. Connection strategy targeted against the audit's committee map. Content and message architecture aligned to the sequencer narrative.
CLG in-house telemarketing. Named callers operating against the audit-defined targets. Conversation architecture built to the audit findings. Full quality management including call recording, coaching, and script iteration.
Audience data infrastructure. B2B prospect data sourced and validated. Data hygiene and refresh operationally managed.
Behavioural Decision Audit in month one. Findings anchor targeting, messaging, and conversation architecture across every subsequent lab.
Owns the integrated outbound programme delivery. Sequencer stack, LinkedIn infrastructure, and in-house telemarketing coordinated as one programme.
B2B audience infrastructure sourced and validated. Data hygiene and audience refresh across the programme.
Sales collateral and campaign assets supporting the outbound programme.
Month 1: Audit and setup. Behavioural Decision Audit runs. Sequencer infrastructure procured and warmed. LinkedIn accounts procured and initial warming. Telemarketing team briefed. Audience data acquired. No outbound activity in market yet.
Month 2: Launch and calibration. Coordinated outbound programme goes live. First 30 days is deliberately calibration-heavy: response data feeds back into audit-anchored assumptions and produces first-round message and target refinement.
Months 3 to 12: Sustained delivery. Coordinated outbound programme operates against monthly pipeline targets. Ongoing message iteration, target refinement, and conversation architecture optimisation. Monthly reporting against pipeline outcomes.
Continuous. Weekly operational rhythm across all four programme components. Named CLG account lead accountable for pipeline outcomes.
The programme is priced and measured against pipeline outcomes. Activity metrics (emails sent, calls made, LinkedIn touches) are operational discipline, not commercial reporting. Commercial reporting is pipeline generated, opportunities qualified, and pipeline moved into stages.
Integrated delivery typically produces materially better pipeline return than fragmented outbound for equivalent investment. The integration argument is not that CLG delivers each of the four components better than a specialist provider could. It is that the four components coordinated against a shared audit-anchored view of the buyer produce compound return that fragmented delivery does not.
The programme is capacity-limited by design. Four concurrent engagements is the maximum the delivery infrastructure supports. Waiting list operated for onboarding when capacity is full.
B2B Tech & SaaS. The largest current use case. Technology firms selling into enterprise accounts benefit most directly from audit-anchored outbound. Multi-stakeholder buying committees and considered evaluation cycles reward integrated delivery over fragmented outreach.
Financial Services (B2B). B2B financial services firms selling into corporate treasury, wealth management, and financial infrastructure. The audit-anchored targeting is materially more effective than generic outbound in this category.
Cyber Security & Defence. Suppliers into CNI, defence, and cyber-adjacent categories. Structured procurement and defensible buying committees reward evidence-anchored outbound.
Professional Services. Legal, accounting, consulting firms with referral-driven buyer dynamics benefit from the behavioural audit's specific attention to reputation and social-proof factors.
The standalone audit for organisations wanting the evidence before committing to the outbound programme.
The diagnostic engagement for organisations wanting integrated evidence including market sizing.
The B2C/consumer-side counterpart. Where lifecycle rather than outbound is the primary commercial pressure.
Thirty minutes on a discovery call. Structured against your specific commercial pressure. No obligation past the call itself.
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