https://contactlabs.co.uk/insights/ Applied commercial thinking from the twelve specialist labs of Contact Labs Group. en-gb Sun, 05 Jul 2026 00:00:00 GMT https://contactlabs.co.uk/insights/behavioural-decision-audit/ https://contactlabs.co.uk/insights/behavioural-decision-audit/ Sun, 05 Jul 2026 00:00:00 GMT Every commercial programme runs against a target buyer. The programme performs against how accurately that target has been understood. When execution runs ahead of the evidence, the shortfall is invisible. https://contactlabs.co.uk/insights/cited-or-invisible-search-after-ai-overviews/ https://contactlabs.co.uk/insights/cited-or-invisible-search-after-ai-overviews/ Sun, 05 Jul 2026 00:00:00 GMT The operative goal of SEO in 2026 has shifted from ranking to citation. AI answer engines have restructured the citation graph and connected PR, owned media, and research in ways they were not before. https://contactlabs.co.uk/insights/iso-42001-ai-governance-foundation/ https://contactlabs.co.uk/insights/iso-42001-ai-governance-foundation/ Sun, 05 Jul 2026 00:00:00 GMT Three converging pressures have moved AI governance from policy exercise into operational discipline: enterprise procurement, regulators, and audit committees all now expect it, with defensible evidence rather than intent statements. https://contactlabs.co.uk/insights/integrated-commercial-model/ https://contactlabs.co.uk/insights/integrated-commercial-model/ Sun, 05 Jul 2026 00:00:00 GMT The commercial argument for integrated capability is coordinated architecture, anchored by shared upstream evidence, not multi-service delivery. Why fragmented delivery underperforms.